What CFO is
CFO publishes proprietary, model-driven valuations for college football and basketball rosters — Power 4 football, plus Power 4 and Big East men’s basketball — covering approximately 5,000 football players and 1,500 basketball players across all major programs. The platform exists to bring the kind of public, transparent valuation work that’s standard in professional sports — where cap data, contract reporting, and projection models are common — to college athletics, where most of the same data currently lives behind collective doors.
What we measure
CFO valuations estimate total annual athlete compensation in the post-House Settlement era, combining NIL and revenue-share streams rather than splitting them. The numbers are model estimates, not reported deal data. When a deal is credibly reported by a major outlet — like the SI report on Darian Mensah’s reported ~$10M Miami transfer deal — we use the reported figure directly and cite the source.
Full methodology is published at /football/methodology and /basketball/methodology, including our calibration claim: within 20% of market consensus for most starters.
How we operate
CFO is built by a small editorial team focused on methodology rigor and editorial restraint. We don’t claim insider access. We don’t publish unverified collective rumors. We keep our individual contributors out of the spotlight so the data and methodology stand on their own — the work is the credential.
Editorial standards
When we make editorial errors, we correct them publicly and update the source data. Our model is calibrated against the deals we can verify — through public reporting when available, and through direct submissions from players, agents, and collectives when those sources prefer privacy. When players or programs raise concerns about a published valuation, we engage through the channels published at /verify, and we honor reasonable opt-out requests on the same timeline.
Get in touch
- press@collegefrontoffice.com
- Media inquiries, interviews, podcast bookings
- /verify
- Update your number, dispute it, add a deal, or take it off the site
- concerns@collegefrontoffice.com
- Player or program concerns with a published valuation